The Sellar / Every day is auction day
Until Tuesday 21 July 2026 • Online
Lots start closing in
SALE 3000
Auction details
The name is a play on words that combines the charm of the wine cellar (Cellar) with the thrill of the sale (Seller). Here, time never stands still: every single day, exclusive lots are sold off according to a constantly evolving calendar. An offering that is refreshed throughout the year to continuously provide unmissable new items, giving enthusiasts and investors the chance to follow the succession of extraordinary bottles.
No waiting around, just the pleasure of discovering unique items and the fun of competing to win them.
The Sellar is Finarte’s innovative online timed auction format: a dynamic space entirely dedicated to prestigious Italian and international wines and spirits, selected by our experts with care and passion.
The name is a play on words that combines the charm of the wine cellar (Cellar) with the thrill of the sale (Seller). Here, time never stands still: every single day, exclusive lots are sold off according to a constantly evolving calendar. An offering that is refreshed throughout the year to continuously provide unmissable new items, giving enthusiasts and investors the chance to follow the succession of extraordinary bottles.
No waiting around, just the pleasure of discovering unique items and the fun of competing to win them.
The Sellar: great wines, every day, all year round.
How to take part in The Sellar’s timed auctions:
1. Register or Log in: Create your profile on the Finarte website or log in.
2. Browse the catalogue: Discover the featured lots and check the closing dates and times.
3. Place your bid: Enter your maximum bid or raise your bid in real time.
4. Follow the closing: Five lots close online every day. If your bid is the highest when the time runs out, the lot is yours
For further information:
vini@finarte.it
02 3363801
IMPORTANT NOTICE
Please note that lots in The Sellar auction will close independently every day from 10:00 am, at three-hour intervals. Closing times may vary depending on the bids received: the system will extend the lot’s closing time by 5 minutes if a bid is received within the last 3 minutes before the deadline. The auction will pause every day at 10:00 pm and resume at 10:00 am the following day.
Statements of successful bids will be sent out weekly every Friday.
COLLECTIONS AND SHIPPING
Collections may only be made by prior appointment with the department.
No deliveries will be made during the company’s closure period (from 3 to 23 August).
For collections and deliveries:
vini@finarte.it
+39 02 3363801
Conditions of Sale
The oldest Cantina in Barolo presented in a collection from 1931 to 2014.
This is the extreme synthesis to present the Finarte auction on June 9th, where an extraordinary selection of Barolo Borgogno of over 1,900 bottles will be auctioned, covering the time period 1931-2014 with great completeness: 1931, 1937, 1947, 1952, 1955, 1957, 1958, 1959 and then all the vintages produced without neglecting even one until 2014, with very rare bottles of Barolo Storico Crus and the most recent Crus, which the Farinetti management decided to enhance after the company’s acquisition in 2008.
The bottles, preserved with extreme care, have been viewed one by one by the Borgogno company which guarantees their authenticity and essential conservation requirements.
The collection is offered in lots divided into several large complementary verticals that offer the entire history of 1931-2014, in smaller verticals focused on specific periods and selections of targeted vintages and particular Crus.
The Monographic auction of the Barolo Borgogno 1931-2014 Collection will be preceded by two tasting events dedicated to collectors in Milan and Rome.