20
Lyda Borelli
(1887 - 1959)
Borelli, Lyda (La Spezia, March 22, 1887 – Rome, June 2, 1959) , 1900s
Estimate
€ 80 - 100
Sold
€ 254
The price includes buyer's premium
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Information
128x195mm
Phototype with autograph signature of Lyda Borelli
Phototype with autograph signature of Lyda Borelli
On the back, original advertising flyer (Pietro Sella, Rome)
It measures approximately 128x195mm, in excellent condition
The most famous diva of Italian silent cinema and international theatre star, portrayed in full pose
The back of the image is a document of the history of film marketing: an advertising flyer printed by Pietro Sella of Rome (Piazza Foro Traiano, No. 37), promoting the mail-order sale of the phototype itself to "cinematografisti" (movie theater managers), who were invited to offer it to female spectators at their "premieres." The text reads:
" Cinematographers!! Make your premises elegant and popular by offering
to the ladies who will be attending your very successful 'premières'
phototype of Lyda Borelli – The 'Star of World Cinema' –
Send a Postcard Money Order for 7.50 Lire and you will receive it immediately – postage paid –
100 of these beautiful portraits. 1000 at Lit. 70 1000. Pietro Sella – Rome,
Trajan's Forum Square, No. 37"
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Alda Borelli
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Estimate € 60 - 80
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