Original advertising poster. It is one of the first sweepstakes. Important document of the history of consumerism: the icons of the time are among the prizes: an Alfa Romeo 1900 Super, the Singer sewing machine, the Piaggio Vespa, the Raymond Electric television, the Mabo refrigerator, etc. Text: "A few seconds are enough to answer, with simple crosses, the new questions on the identity cards that accompany each Motta and Mottino panettone and each Motta Colomba - By sending the completed forms to Motta Inquisition, Viale Corsica 21 Milan, you will collaborate with the 4th survey on sweet foods with collaboration prizes worth 50 million lire. 1st draw by January 31, 1955 - 2nd draw by May 31, 1955 ".