Estimate
€ 180 - 200
Aggiudicato
Current bid Starting bid
€ 150
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At auction on Friday 26 June 2026 at 15:00
Information
310x380mm
Chromolithograph advertising poster for PAGLIERI perfumes and face powders, signed by the great illustrator and graphic artist GINO BOCCASILE (Bari 1901 – Milan 1952),
Chromolithograph advertising poster for PAGLIERI perfumes and face powders, signed by the great illustrator and graphic artist GINO BOCCASILE (Bari 1901 – Milan 1952),
It features the slogan "FROM FLOWERS TO POWDER, PERFUMES AND STRAWS" signed by Boccasile. Authorized by the Alessandria Police Headquarters in 1950.
In its original contemporary frame, the poster measures approximately 310x380 mm Gino Boccasile was the greatest Italian illustrator and advertising designer of the first half of the twentieth century. Trained in Milan, he became famous for his creation of the "Signorina Grandi Firme" – the typical elegant and sensual female figure that dominated magazine covers and advertising posters of the 1930s and 1940s.
He collaborated with the most important Italian companies (Pirelli, Motta, Campari, Paglieri) and with the magazine "Le Grandi Firme." Paglieri of Alessandria (founded in 1875) is still one of the oldest Italian perfume and cosmetics houses.
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Condition report
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The department will provide you with a general report of the condition of the property described above. Please note that what Finarte declares with respect to the state of conservation of the objects corresponds only to a qualified opinion and that we are not professional conservators or restorers.
We urge you to consult with a restorer or conservator of your choice who will be better able to provide a detailed, professional report. We always suggest prospective buyers to inspect each lot to satisfy themselves as to condition during the exhibition days as indicated in the catalog.
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